Communication is a two way street.
Not very long ago I was in a boardroom with various people pointing at various designs and visuals splashed across a boardroom wall.It was actually a conference call but you could have been forgiven for missing that.
Another team, many miles away connected to us via phone line. They had absolutely no idea what we were pointing to and ultimately what we were talking about.
I felt sorry for them. Certainly their contribution was at best handicapped.
At worst we were letting them know they weren't important.
It struck me as strange that no one had thought to turn it into a skype conference. Or to recognise the fact that you can't have a meeting about visual work if people aren't visual with the work.
Why is it we're so resistant to visual meetings?
Especially in the creative community we know that what you see is 75% or the information you take in, with the words coming after.
They look very boardroomy but they kill the creativity of a meeting.
Fast forward to my very cultural Saturday night. Live opera, transmitted in HD from the Met in New York all the way to Fulham in London. La Boheme.
After the first big aria, the audience clap. And why not? Isn't that what you do after an aria delivered with gusto? But it felt really weird clapping to people who are live, but deaf and blind.
Who were we doing it for? Ourselves? With all this high definition technology no one had thought to make the experience two way.
Performers love live feedback. Sure they're getting it from the audience in the Met in NY but how much nicer to know it's also coming from the great and the good from Fulham. And from some of the 10 or so other venues they're beaming out to.
Would it be difficult to get a webcam in the Chelsea Curzon Fulham and stream it back to New York. I doubt it.
We need to see communication as a two way street. If the internet has taught us one thing, it's that one way broadcast is a thing of the past.
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